Privacy Policy & Compliance Statement

Effective Date: Feb 7, 2026
Placidity Wellness, LLC (dba Scottsdale Serenity Rehab)
15601 N 51st Place, Scottsdale, Arizona 85254
24/7 Helpline: (480) 408-5923
Email: info@scottsdaleserenityrehab.com

1. Our Commitment to Your Privacy

Scottsdale Serenity Rehab (“we,” “our,” or “us”) respects your privacy and is committed to safeguarding your personal information.
This Privacy Policy explains how we collect, use, and protect your information—both online and offline—and outlines our compliance with applicable privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA) and relevant state regulations. Please do not submit sensitive medical information through standard web forms unless specifically directed to a secure method.

2. Information We Collect

We may collect the following categories of information:

Contact Information: Name, phone number, email address, and other information you voluntarily submit through website forms, phone calls, emails, or chats.
Insurance/Financial Information (if provided): Information you submit to request verification of benefits or discuss payment options.
Protected Health Information (PHI): If you choose to submit health-related information through secure channels, it may be treated as PHI and handled consistent with applicable healthcare privacy laws.
Communications: Records of communications with us (for example, call records, voicemail content, and messages), as permitted by law.
Website/Device Data (Automatically Collected): IP address, browser type, device identifiers, approximate location, pages viewed, time spent, and referring/exit pages.
Cookies & Tracking Data: Data collected through cookies, pixels, tags, and similar technologies for site functionality, analytics, and advertising attribution (see Section 6).

3. How We Use Your Information

We use information for legitimate business and healthcare-related purposes, including:

Responding to inquiries and providing requested information
Scheduling calls/appointments and coordinating next steps
Verifying insurance benefits when requested and authorized
Operating, maintaining, and improving our website and services
Measuring advertising performance and site engagement (for example, understanding which pages or campaigns generate calls/forms)
Security, fraud prevention, quality assurance, and compliance with applicable laws and regulations

We do not sell your personal information.

4. Sharing of Information

We may share information only as permitted or required by law:

Service Providers / Business Associates: Vendors who assist us (for hosting, billing, IT, or marketing) under written confidentiality agreements.
Legal or Regulatory Authorities: When required to comply with a subpoena, law, or court order.
Public Health and Safety: To report abuse, neglect, or threats to self or others as required by law.
Corporate Compliance: To prevent fraud, protect our rights, or as part of a merger or asset transfer.

All disclosures of PHI follow HIPAA standards.

We may share information with service providers that help us operate our website, communications, analytics, and business operations, and we require appropriate confidentiality and security commitments from them. We do not share mobile information with third parties for their own marketing purposes.

5. Communications, SMS Consent, and Opt-In Details

If you contact us or submit a form, we may respond by phone or email using the information you provide.

SMS/Text Messages (Opt-In Required): We only send SMS/text messages if you explicitly opt in, such as by checking an SMS consent box on a form or by another clear affirmative action. Providing a phone number alone does not constitute consent to receive SMS/text messages.

SMS Use Cases: Text messages may include service-related communications such as scheduling, appointment reminders, responses to your inquiry, and administrative updates. If you separately opt in to marketing messages (optional), we may also send general updates and resources.

Message Frequency & Rates: Message frequency varies. Message and data rates may apply.

Opt-Out / Help: Reply STOP to opt out at any time. Reply HELP for help.

No Required Consent: Your SMS consent is optional and is not required to submit a form or receive services.

Carrier Disclaimer: Carriers are not liable for delayed or undelivered messages.

6. Cookies & Tracking Practices

We use cookies and similar technologies (such as pixels and tags) to:

enable core website functionality,
understand site usage and improve performance, and
support advertising attribution (for example, measuring which campaigns lead to calls or form submissions).

You can control cookies through your browser settings and may be able to delete existing cookies. If you disable cookies, some site features may not function properly.

7. Data Security & Retention

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure. This may include access controls, encryption where appropriate, and limiting access to information to authorized personnel and service providers.

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

No method of transmission or storage is 100% secure; however, we work to maintain safeguards appropriate to the sensitivity of the information.

8. User Rights

You may:

Request access, correction, or deletion of certain personal data
Withdraw consent for communications at any time
Opt out of SMS by replying STOP and request help by replying HELP
For privacy concerns, contact our Privacy Officer (below)

To exercise these rights, contact:
Privacy Officer, Scottsdale Serenity Rehab
15601 N 51st Place, Scottsdale, AZ 85254
Email: info@scottsdaleserenityrehab.com
Phone: (480) 408-5923

9. Compliance & Accreditation

Scottsdale Serenity Rehab is a licensed behavioral health facility in the State of Arizona.
We comply with:

HIPAA (45 CFR Parts 160–164)
Arizona Department of Health Services (ADHS) regulations
Federal Trade Commission (FTC) truth-in-advertising standards
LegitScript’s Healthcare Certification Requirements
Google Ads Addiction Treatment Policy

We are committed to operating ethically, transparently, and in compliance with all applicable healthcare, privacy, and advertising laws.

10. Mobile Info Sharing Statement

No mobile information (including phone numbers) will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to service providers that support our business operations (for example, messaging, hosting, analytics, or communications) is permitted. All SMS opt-in consent and opt-in data will not be shared with any third parties.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted here with a new effective date.
Your continued use of our website after any update constitutes acceptance of the revised policy.

12. Contact Us Confidentially

If you have questions, concerns, or complaints about our privacy practices or compliance, please contact:

Placidity Wellness, LLC (dba Scottsdale Serenity Rehab)
15601 N 51st Place
Scottsdale, Arizona 85254
📞 24/7 Helpline: (480) 408-5923
📧 Email: info@scottsdaleserenityrehab.com

Disclaimer:
Scottsdale Serenity Rehab provides behavioral health and substance use disorder treatment services. The information on this website is for educational purposes only and should not be interpreted as medical advice or a substitute for professional diagnosis or treatment. If you are experiencing a medical or psychiatric emergency, call 911 or the 988 Suicide & Crisis Lifeline immediately.